Surging up the Instagram influencer charts is a once Italian factory worker. After losing his job due to the coronavirus pandemic, Khaby Lame originally took to TikTok to post original content. He found his voice on Instagram collecting 35.7 million followers and counting.

His secret to Instagram success? He takes life hacks and makes videos that show his reactions helped by his hilarious facial expressions and sarcasm! His most famous video shows a complicated way to peel a banana with a knife which he follows up by simply just peeling the banana. Other posts are images of his girlfriend and friends.

Top tip: The key to Lame’s success is his authenticity (like what two chocolate brands did for Easter!). He may lack the production value of some top influencers on Instagram, but his personality and wit more than makes up for it.